Jul 14 2010
Ring Back Tone Advertising
I have experienced customised ring back tones a few times this year. This is where the mobile phone owner can select the ringtone, usually a popular song, that a caller hears while waiting for the mobile phone owner to answer. In my limited experience I thought it was amusing, but I would not go so far as wanting to use one.
Now Jinny has taken this a step further by enabling the mobile phone owner to select the advertisements that the caller will hear while waiting for the mobile phone to be answered! For more information about this read New Mobile Advertising Solution – Ring Back Tone Advertising – Stimulates Customer Interest in Jinny.
I can understand why this idea is appealing to both the mobile phone owner and to the operator. Indeed, it is actually a very good idea. However, as a caller I think this would drive me mad, or at least discourage me from calling somebody if I knew I had to listen to advertisements first!
I am not the only person thinking this according to Jinny Software unveils ringback tone advertising and The ‘Why Would You Want That?’ Award goes to….. The latter article is very critical! I guess that it is easy to know that Jinny (or its parent company) is not a member of the TM Forum!