There is another indictment of our failing third level education system described in Digital Marketing Institute says Ireland has ‘unemployable’ marketing graduates.
This time it relates to marketing graduates, and their lack of digital marketing skills.
The institute’s Ian Dodson said that 100% of marketing jobs now involve digital marketing, but that just 10% of third level graduates have those skills.
I think that digital marketing should be a mandatory requirement!
“Unfortunately, third level students are coming out, not just with poor digital literacy in Office applications, but with woeful levels of literacy when it comes to using the more modern tools and technologies, like Facebook, LinkedIn and Twitter, to promote and market business,” he added.
I often think that academics in Irish universities become lazy, and simply regurgitate the same material despite it often being many years out of date!
It really makes a farce out of the government promoting Ireland as a knowledge economy :|
Tags: Facebook, LinkedIn, Twitter
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In Openet Expansion I recently expressed the opinion that the economy was picking-up in Ireland. The trend seems to be continuing, because eBay, LinkedIn, and IBM all made job announcements during the week:
It is great news, although I think that this trend is mainly confined to the ICT industry.
Tags: eBay, IBM, Ireland, LinkedIn
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I read an article during the week about a letter of support for Net Neutrality from some of the biggest, and most well-known, Internet based companies in the world. The article is Big names support net neutrality, and it lists the following supporters:
The letter, signed by the chief executives of Google, Ebay, Skype, Facebook, Amazon and Sony Electronics among others, says that maintaining data neutrality helps businesses to compete on the basis of content alone.
And…
Other signatories included community websites Digg, Flickr, LinkedIn and Craigslist.
This list of companies does not really surprise me, as they probably have the most to gain from Net Neutrality. Conversely, it is probably the telcos who have the most to loose!
Tags: Amazon, Craigslist, Digg, eBay, Facebook, Flickr, Google, LinkedIn, Net Neutrality, Skype, Sony
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